Sponsorship of a new international cricket tournament called Champions League Twenty 20 or CLT20. This will be shown on ITV4 from 8 to 23 October inclusive, with 15 days of play and 23 games. This will involve 12 international teams: 2 English county teams Somerset and Sussex plus teams from the Indian Premier League, (Deccan Chargers, Royal Challengers Bangalore with Kevin Pietersen and Delhi Daredevils with Paul Collingwood and Owais Shah). Plus 2 teams each from South Africa and Australia, plus one team from each of New Zealand, Sri Lanka and West Indies.

Build awareness of your brand.

There will be approximately 4 breaks per hour in the live matches (11:30 to 18:30 UK time) plus 1 hour of highlights in peak time, live on ITV4, which reaches 18 million homes.

New opportunity for mainstream advertisers.

Excellent opportunity to put your brand in front of young UK males including ethnic communities in a targeted environment.