Target Your Audience with Product Sampling In-store & On-line

Provided by Confero Marketing
Product samples distributed to customers making purchases through leading fashion retailer groups either In-Store and/or Online.

Tell us about the Opportunity / What is it?

Product sampling. Samples distributed directly to customers shopping either in-store and/or online with their favourite fashion retailers. In-store sampling. Samples distributed with purchase at till-point and can be displayed in counter top units for additional branding and awareness. In-store sampling can be massively enhanced with POS displays with A3 fitting room posters. Online product samples distributed directly to customers with their online parcel deliveries directly to their address. Research shows high sample retention and usage when received at home.

What is the Marketing Objective?

Targeted, brand matched samples delivered directly to desired target audience. Confero offers the unique opportunity to reach audiences by gender, age and demographic profile, delivering efficient targeting and minimal wastage.

How does it work?

Confero offers in-house fulfilment, with delivery of all sample stock to one address. We arrange onward distribution to relevant retailer stores and/or DC's making your sampling campaign easy to manage. Store / DC staff are briefed to distribute samples with purchase on a one per customer basis. Product samples can be distributed with additional marketing collateral such as promo cards / leaflets / vouchers. Campaigns run across a standard two or four week period.

Who's used it in the past?

Typical client usage ranges from FMCG, Beauty, Health, Confectionary, Cosmetics, Entertainment sectors. Including well known blue-chip brands and services such as Unilever, L'Oreal, Beiersdorf, Palmers, Colgate-Palmolive, PZ Cussons, Smash Box, Glam Glow, Proctor and Gamble, Mondelez, Ferrero, Nestle, Wrigley's, Pepsico, 20th Century Fox, Warner Bros, E1, Ocado, Bloom & Wild, Booking.com

Features / Benefits

Targeted, Controlled, Minimal Wastage, Cost Effective, In-house fulfilment, Hassle free campaign management, Production of printed support materials available through Confero as required. Sampling with some of the UK's leading fashion retailers including Topshop, Oasis, Warehouse, Boohoo, Missguided, Miss Pap, PrettyLittleThing, Topman, Miss Selfridge, Wallis, Dorothy Perkins, Burton, Matalan, Boden, White Company, and many more.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAll Adults. Specific core target audience can be preselected
25 - 34
35 - 44
45 - 54
55 - 64
65+
Both
ABC1
C2
DE
Main Shopper
DIRECT MARKETING
RETAIL MEDIA
SAMPLING
UNUSUAL
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, All RegionsAll YearDRIVE PENETRATIONPRODUCT PLACEMENT
SHOPPER MKTG
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