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Targeting Students through Digital

Provided by Campus Group
Access to students via social networking, social advocacy, emails and digital web advertising.

Tell us about the Opportunity / What is it?

Campus Group offer online advertising and reach to students via social networking, social advocacy, emails, digital web advertising. 99% of UK University Students use the internet and 100% of students have an email address. Through Campus Marketing's in-house databases, access to external databases and relationships with universities we are able to pin point the students with whom you want to interact.

What is the Marketing Objective?

Drive awareness, promote dialogue, encourage attendance to events, educate on products/services.

How does it work?

Emails and web advertising is sourced based on populations, target audience interests and visits. Social networking and advocacy is promoted through student friend networks using updates, viral content, e-flyers, e-vites and other elements.

Who's used it in the past?

Information Commissioner's Office, Office of Government Commerce, O2, Blackberry, Southern Comfort, Burger King.

Features / Benefits

Reaching students within their environment, speaking to them through digital means is a quick and acceptable method of communication.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kStudent market - 18-24 year olds at University
16 - 24Female
LocationTimingsMarketing ObjectiveOpportunity Type
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