Titan Travel - Touring Europe with Performance Max Precision

Provided by Fusion Unlimited
Supporting Titan Travel's Summer Europe offer (save up to £400 on selected tours)

What was the Challenge / Background of the Campaign?

The background of our campaign with Titan was to increase the number of enquiries through Europe and in turn increase passenger numbers whilst maintaining a strong ROI. Where we found the most challenges was around managing the budget we had available - we had to ensure budget was pushing into the areas which were driving bookings whilst maintaining visibility across those lower volume destinations.

What was the Campaign Objective?

To drive conversions (bookings & enquiries) across the selected tours included in the offer.

What was the Solution?

Increase coverage across the tours included in the promotion, highlighting key areas and savings as well as ensuring budget was managed and balanced between the different destinations.

What were the Results?

16 bookings were generated for tours which were included in the promotion and ROI was above target. The activity also delivered 860,342 impressions across the 2 week period.

What were the Key Learnings of this Campaign?

It was good to see destinations that are less popular for BAU be driven from the campaign, such as Norway and Iceland. Italy, Spain and Croatia were the most popular destinations for the promotion, which we do usually see without the promo. Bookings for long haul destinations also spiked across these two weeks, which could indicate a link between the traffic driven from the promo to the site generating bookings outside of the promotion.

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BudgetReach & FrequencyTarget AudienceMedia Used
£0 to £50k
45 - 54
55 - 64
65+
Both
ABC1
C2
ONLINE
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
NATIONAL, All Regions01 Jun 25 - 13 Jun 25INCREASE SALESBRANDED CONTENT
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