The campaign consists of editorial coverage, utilising print and online media and culminating in a consumer event.
The Telegraph Media Group are aiming to provide consumers with an insight into greener living. The green marketplace is estimated to be worth over $200 billion a year. Each week, The Telegraph portfolio will use one of it’s sections, plus online to introduce ‘green’ related editorial to our audience.
Build your brand's personality around greener values and more ethical ways to live. Sponsorship of each of the key genres of the campaign can be offered with full partnership opportunities; co-branded accreditation, editorial involvement, and advertising in each of the relevant sections, the supplement and online. The scheduling of the various features within the sponsorship package can reflect the sponsors desired periods of activity, furthermore, more generic content may carry multiple partner branding.
The Telegraph Greener Living campaign will utilise key editorial sections both in paper, in magazines and online. The Telegraph will also be the media partner for an inaugural consumer event planned for the autumn which will be promoted alongside Telegraph Greener Living editorial activity.
Greener Living is a new feature in the Telegraph and therefore provides an advertiser with the potential to tailor this opportunity in line with their brand requirements.
Research suggests that consumers are more likely to buy products from a business that is sensitive to climate change. You can reach ABC1 consumers who have a higher than average disposable income. The use of different advertising mediums such as online, print and events will help you to achieve brand cut through. The scheduling of the various features within the sponsorship package can reflect the sponsors desired periods of activity.