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Unique regional cross media test market for Retailers in Kent

Provided by KM Group
Kent has unique cross media platform which creates an ideal test market of 1m for Retailers to test the power of Local Media.

Tell us about the Opportunity / What is it?

KM Group is offering a local media test platform for launching new stores or supporting your existing stores to test the effectiveness of a local media campaign. We have run campaigns in the past for DIY, Fashion & Homeware stores. This test can be delivered across a full multimedia solutions package utilising different media to deliver your message effectively to a population of over 1 million. KM Group is an established brand that has been connecting communities in Kent for over 150 years and now has over 40 products across across press, radio and online.

What is the Marketing Objective?

To support new store launches or to promote existing retail stores. Test a regional media campaign for a brand to demonstrate the power of focusing regionally.

How does it work?

KM Group offers the ability to effectively deliver your message by utilising different media such as newspaper, radio and online. We can build a fully bespoke package for your Retail outlets as well as the ability to track the results of local media test.

Who's used it in the past?

We have run campaigns in the past for DIY, Fashion & Electrical Stores.

Features / Benefits

- KM Group can deliver a multimedia test campaign in a controlled environment to help demonstrate the success of regional launches - KM Group products of press, online and radio have a 61% reach across Kent (KMCP 2008 - Base: 1,838 Kent adults - Ipsos MORI) - It is important to investigate the local area in which you compete to fully understand how much your market is affected by the economic issues. - In these difficult times, people turn to those things they know best and local brands and businesses are well placed to benefit.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kMale / Female 1 million consumers
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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