This idea is archived

The Lady Magazine Spotlight on UK Driving and Walking Holidays

Provided by The Lady
Four page spotlight on the best hidden spots, most beautiful walks and most relaxing drives in the UK.

Tell us about the Opportunity / What is it?

This issue will focus on UK driving and walking holidays. You will be able to take complete ownership of the spotlight pages with "in association with." accreditation on each page, the final display page out of the activity and full page advertorial to ensure you are fully integrated. Online you will have your advertorial as a splash page with corresponding traffic drivers. You can also take single display pages.

What is the Marketing Objective?

Our readers are 76% ABC1, more than any other women's weekly, with high disposable income. By taking ownership of this spotlight, you will be at the forefront of their minds when it comes to UK holidays. The additional extension online will provide you with an opportunity for data capture and the chance for further marketing directly to an engaged and receptive audience.

How does it work?

Our Spotlights are something that our readers seek out. Each week they are different topics and touch on elements of our audiences lives that are important to them. The spotlights are something that we know resonate extremely well with our readers, subsequently bringing us inquiries for the advertisers once the issue has passed from the readers if they have misplaced the copy.

Who's used it in the past?

This is a new sponsorship opportunity and so as yet, has never been used.

Features / Benefits

You will have complete ownership on every page of the spotlight with your company logo and full association, fully embedding you into the content. The display will provide standout and the advertorial will enable you to showcase your services. The online extension will ensure that you are present to our entire universe and provide the opportunity for direct enquiry.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k100k Readership
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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