This idea is archived

"The Place to be Seen" - Fashion, Cosmetics & Toiletries brands

Provided by Admedia (Archived)
Making it part of that big night out, shopping trip or workout we give your fashion, cosmetics or toiletries brand 100% standout

Tell us about the Opportunity / What is it?

ADMEDIA's "The Place to be Seen" reaches 10 million 18-34 socialisers in 4 weeks with the most intimate and impactful advertising campaigns. Includes coverage of the biggest and best UK nightspots through the Luminar Chain (Ocean, Life, Liquid, Chicago Rock Cafe). Also in 200 of the UK's top shopping centres. All major city centres and conurbations covered.

What is the Marketing Objective?

Build Awareness among young, sociable high spending 18-34's

How does it work?

Washroom posters are positioned at eye level, in a clutter free environment, to ensure maximum impact for campaigns. Targeting consumers when they are highly receptive to advertising. A huge number of campaigns have been independently researched across a wide range of categories including toiletries & cosmetics and pharmaceuticals. The results from each bespoke research study have proven that washroom campaigns generate huge levels of awareness among key audiences, with up to 100% recall of campaigns

Who's used it in the past?

Max Factors integrated campaign for Lipfinity included branded wine glasses mirror stickers and of course washroom displays - both standard and movement-activated talking displays to create an engaging message and launch its new long-lasting lipstick. The campaign achieved 77% recall among target group of feamels 18-34. 50% were likely or very likely to buy in the future. Other brands include Wonderbra, Nivea, Sunsilk, Sloggi, Pretty Polly, Piz Buin and Hugo Boss.

Features / Benefits

ADMEDIA's washroom posters are the only medium that offers 100% gender specific targeting. Advertisers can dominate the environment using several different creatives during a single campaign. Long dwell times, 105 seconds female/55 male, and clutter free environments ensure maximum stand out for advertising campaigns. Direct Response 'Tear Offs' positioned at the base of the frame allow consumers to take away the brand message, phone number, SMS text and web address for later reference, significantly increasing the longevity of washroom campaigns.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k10m image conscious 18-34s in 1,345 top UK leisure locations
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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