Making it part of that big night out, shopping trip or workout we give your fashion, cosmetics or toiletries brand 100% standout
ADMEDIA's "The Place to be Seen" reaches 10 million 18-34 socialisers in 4 weeks with the most intimate and impactful advertising campaigns. Includes coverage of the biggest and best UK nightspots through the Luminar Chain (Ocean, Life, Liquid, Chicago Rock Cafe). Also in 200 of the UK's top shopping centres. All major city centres and conurbations covered.
Build Awareness among young, sociable high spending 18-34's
Washroom posters are positioned at eye level, in a clutter free environment, to ensure maximum impact for campaigns. Targeting consumers when they are highly receptive to advertising. A huge number of campaigns have been independently researched across a wide range of categories including toiletries & cosmetics and pharmaceuticals. The results from each bespoke research study have proven that washroom campaigns generate huge levels of awareness among key audiences, with up to 100% recall of campaigns
Max Factors integrated campaign for Lipfinity included branded wine glasses
mirror stickers and of course washroom displays - both standard and movement-activated talking displays to create an engaging message and launch its new long-lasting lipstick. The campaign achieved 77% recall among target group of feamels 18-34. 50% were likely or very likely to buy in the future. Other brands include Wonderbra, Nivea, Sunsilk, Sloggi, Pretty Polly, Piz Buin and Hugo Boss.
ADMEDIA's washroom posters are the only medium that offers 100% gender specific targeting. Advertisers can dominate the environment using several different creatives during a single campaign. Long dwell times, 105 seconds female/55 male, and clutter free environments ensure maximum stand out for advertising campaigns. Direct Response 'Tear Offs' positioned at the base of the frame allow consumers to take away the brand message, phone number, SMS text and web address for later reference, significantly increasing the longevity of washroom campaigns.