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The Smooth Radio Breakfast Show with Simon Bates

Provided by Real and Smooth Ltd
Target a 40-59 year old audience by sponsoring Smooth Radio's flagship show hosted by a broadcasting legend.

Tell us about the Opportunity / What is it?

Sponsoring the Smooth Radio Breakfast Show is great way to showcase your brand on a national scale. Legendary former Radio 1 and Classic FM presenter Simon Bates hosts four hours of fantastic music and popular features, including the £1,000 minute and the classic Simon Bates trademark, Our Tune. The show rounds off with the Golden Hour, featuring two classic years. Smooth Radio appeals to the generation that shaped popular music. There's no mindless chatter, no irate callers, just great music. Smooth Radio broadcasts across the whole of the UK on DAB.

What is the Marketing Objective?

Raise brand awareness.

How does it work?

The sponsor of the Breakfast Show will receive 3 credits per hour from 6am-10am (Monday-Friday). The sponsor will also receive credits in 3 promotional trails per day (Monday - Sunday). The sponsorship will allow clients to deliver key messages in sponsorship credits across the show and in trails throughout the day. Sponsorship credits can be regularly updated to reflect relevant brand messaging.

Who's used it in the past?

The Smooth Radio Breakfast Show has previously been sponsored by and Direct Line and is currently sponsored by PG Tips.

Features / Benefits

The sponsorship would be a partnership bewteen Smooth Radio and the sponsor. To make the sponsorship bespoke we could introduce a regular feature created with input from the sponsor. Sponsor's branding would also feature on the Breakfast Show page on and on the Smooth Radio Player, allowing 24 hour interaction with the Smooth Radio Audience. Smooth Radio could also offer value through brand inclusion in bi-weekly newsletters which are sent to over 70,000 subscribers.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsThe Smooth Radio Breakfast Show reaches 1.5m Adults 15+
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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