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Title Sponsorship of Arena All Weather Racecourse Championship

Provided by Arena Leisure Plc
Fantastic Opportunity for a brand to become integrated into British Horseracing through the Winter Season 2010 / 2011.

Tell us about the Opportunity / What is it?

Arena Leisure were the pioneers of all-weather racing in the UK when it was first introduced to provide betting turnover in winter months when turf is vulnerable to bad weather. They are offering the chance for a Brand to become the Title Sponsor of the Arena Leisure All Weather Racing Championship (AWC). This represents a unique opportunity for a Brand to become integral to the British Horseracing Winter Season. The package will include sponsorship of 600 races spread between 3 All Weather (AW) tracks: Lingfield Park, Southwell and Wolverhampton.

What is the Marketing Objective?

Build Awareness and Affinity

How does it work?

The sponsorship package is fully integrated. It includes: 10 x trackside hoarding boards with TV exposure at 3 AW Tracks (Lingfield Park, Southwell and Wolverhampton); Online, the sponsor will feature on a dedicated AWC website with full branding & consumer competitions on each AW website. Sampling and sales promotion space & Retail space at each course, Online and Raceday competitions (data capture), Race Card Advertising. 15 x hospitality packages for 20 people - 5 at each AW track; 10,000 free tickets for 3 AW tracks that can be used for Hospitality, Sales Promotion.

Who's used it in the past?

Brands who have worked with Arena Racecourses in the past include Vodafone, Renault, Audi, totesport, betdirect, Jaguar, Bentley, Royal British Legion, Travis Perkins, Ladbrokes, Bosch, Daily Mail, John Smiths, Macmillan Cancer Support, Coral etc.

Features / Benefits

- The Advertising Package represents a unique opportunity for a brand to get to the heart of the Winter Horseracing Season in the UK - Horseracing is an integral part of a wide range of communities throughout Britain - This is the premium Winter Racing Sponsorship in the UK - Brands will benefit from TV exposure through At The Races on Sky, which achieves audience figures of 1.5m monthly plus SIS TV, a channel that is screened in over 8,000 betting shops internationally.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£251k to £500kABC1 Men +35 (600 races across 3 Courses)
35 - 44
45 - 54
55 - 64
LocationTimingsMarketing ObjectiveOpportunity Type
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