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Title Sponsorship of the Rugby Super League

Provided by The Rugby Football League
Naming rights to the most watched domestic league outside football

Tell us about the Opportunity / What is it?

Rugby League is the ultimate contact sport; balancing relentless action and high drama with an ethos of passion, discipline, teamwork and respect. Super League is the best of rugby league, providing spectators with an uniquely exhilerating sporting experience. The arena, atmosphere and action unites families and inspires communities. Super League is played by genuine athletes with genuine values.

What is the Marketing Objective?

Build brand awareness and affinity - the title partner recieves media value returns of £8m. Associate your brand with a dynamic, honest, exciting sport and become a favourite with our passionate fans. Direct marketing to drive sales. Community activity to positvely change lives through the provision of high quality sport and education services to 2700 schools and 500 community clubs across the country. Bespoke campaigns created to achieve specific objectives.

How does it work?

Super League is the elite Rugby League competition of Europe. The title sponsor gets a toolbox of rights at each of the 189 games per season. Ownership of high profile events such as the Magic Weekend and the Grand Final . Bespoke campaigns are formulated to achieve specific objectives.

Who's used it in the past?

Engage have been title sponsors for the last seven seasons. Over this period Engage saw a 40% uplift in B2C sales and used Super League to forge new B2B partnerships. Super League was the vehicle which allowed Engage to tell consumers what products they offer in a friendly/fun way. Awareness of the brand rose 29% over the duration of the partnership.

Features / Benefits

Super League has 24m viewers a year making it the most watched domestic league outside of football. Partnerships with Sky and BBC provide a blend of coverage which delivers a high media impact. A unique TV schedule sees live matches broadcast every Friday and Saturday night from February to October interspersed with Cup matches on the BBC. Fans are loyal to the brands who operate in the sport illustrated by case studies we have of examples of increased affinity, propensity and sales. Fans are passionate about the sport with over 500k interactions each day on social networks

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details6.5m fans. 2 million attendees per year.
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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