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Title Sponsorship Rights for Great Swim Series

Provided by Nova International
A series of televised mass participation Open Water Swimming events staged across 5 UK locations attracting 22k+ participants.

Tell us about the Opportunity / What is it?

An exciting opportunity to become title sponsor of a series of mass participation open water swimming events featuring an elite competition. The series attracts 22,000+ participants, 70,000+ spectators and 400,000+ website visitors. Located in 'urban' or 'rural' locations, each event has varying distances catering for all abilities. The challenge allows people to get/stay fit, promotes healthy lifestyles and encourages people to try something new or raise money for good causes. The Great Swim Series is owned by Nova International,organisers of the Bupa Great Run Series.

What is the Marketing Objective?

Title sponsorship guarantees brand exposure to all participants, spectators and TV viewers. Your brand will become associated with a world class elite field and also associated with promoting fit and healthy lifestyles and challenge events. The events provide your brand with the opportunity to engage directly with participants, via sampling or activation and encouraging product trials. Great Swim achieves a strong media and digital presence including the event website, ecomms, social media platforms and both national and regional press.

How does it work?

Assets as title sponsor could include; Title Naming Rights for each event; Branding rights (positioned to maximise TV coverage); Hospitality and Entries; Participation communication rights via all digital (emails, social media and website)and all pre event marketing communications; event day finishers bags; event day activation rights.

Who's used it in the past?

British Gas, Aqua Pura, Powerade, Daily Mirror, Aqua Sphere, Tri Store, Just Text Giving by Vodafone, Just Giving.

Features / Benefits

Allows partners to engage directly with participants, be affiliated with challenge events and a world class elite field. The events are televised and allows a brand to be associated with the events core values.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£101k to £250k22,000+ participants, 70,000 spectators & 400,000+ web views
25 - 34
All adults
LocationTimingsMarketing ObjectiveOpportunity Type
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