Naming rights, co-branding, TV bumper ads to the World's only televised cycle sport series using an innovative pop up velodrome.
The StreetVelodrome Series - the World's only televised pursuit racing competition using an innovative pop-up velodrome course. Consisting of regional in city activations / events held across the UK plus a Super Final held right in the heart of the City of London. The concept has been developed to have a commercial appeal offering an engaging gateway to cycle sport participation & a televised entertainment platform focusing on the human interest stories. Throughout the series amateur riders get to race against Olympic & pro elite level riders in head to head pursuit races.
The StreetVelodrome Series offers a highly cost effective and innovative turnkey sponsorship activation opportunity to achieve the following:
Brand awareness through trackside advertising and TV exposure in the UK and Worldwide
Brand engagement through the free wi-fi live event platform for spectator voting, social media sharing and access to branded content.
Product sampling / merchandising at each live event
Call to action using the bumper commercials associated with the UK broadcasts on Ch4 and British Eurosport.
CSR association with our national charity partner
A UK nationwide series of free to spectate and participate regional events plus a grand finale held at festivals & city centre locations. Each with live event activation opportunities, trackside advertising & digital engagement. The entire series is televised for broadcast:
UK & ROI: Ch4, Sky, Eurosport, Setanta, Premier Sports, The Active Channel
Europe: Eurosport, Canal+, PrisaTV.
USA: Fox Sports, ESPN.
Asia & Australia: Ten Sports, Universal Sports Network, Eurosport Asia
Africa & Middle East: SuperSports, ESPN, Canal+AFrica
S. America: ESPN, Globosat (Brazil)
2014 Series Title Sponsor: SportPursuit.com. Primarily used for brand awareness through trackside advertising and call to action through the use of the bumper ads which accompany the UK TV series. Plus member / customer benefits (free entry) and social media activity.
2014 Team Sponsors: London Cycling Campaign, Mad Dog Lemonade, CTC, Mpora, Velotec, Haribo. Used as brand awareness & live event activation including free product sampling, competitions & experiential engagement
2014 Host Sponsors: Broadgate Esates, London as a promotional and experiential attraction
Series naming rights & co branding.
Highest reach for UK based cycle sport.
The only domestic cycling series on UK terrestrial TV.
Production & airtime of bumper ads to Ch4 & Eurosport broadcasts.
Initial & repeat scheduling of 2 x 60 min highlight shows plus magazine feature shown by international broadcasters offering reach to over 180 countries.
Tier 1 brand positions (banked corners and start / finish line, winner's jersey).
Brand content to live event free wifi platform & website
VIP/Guests at live events
Association with a community based CSR programme.