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Title Sponsorship: Televised StreetVelodrome Series 2015 / 2016

Provided by Inno Events
Naming rights, co-branding, TV bumper ads to the World's only televised cycle sport series using an innovative pop up velodrome.

Tell us about the Opportunity / What is it?

The StreetVelodrome Series - the World's only televised pursuit racing competition using an innovative pop-up velodrome course. Consisting of regional in city activations / events held across the UK plus a Super Final held right in the heart of the City of London. The concept has been developed to have a commercial appeal offering an engaging gateway to cycle sport participation & a televised entertainment platform focusing on the human interest stories. Throughout the series amateur riders get to race against Olympic & pro elite level riders in head to head pursuit races.

What is the Marketing Objective?

The StreetVelodrome Series offers a highly cost effective and innovative turnkey sponsorship activation opportunity to achieve the following: Brand awareness through trackside advertising and TV exposure in the UK and Worldwide Brand engagement through the free wi-fi live event platform for spectator voting, social media sharing and access to branded content. Product sampling / merchandising at each live event Call to action using the bumper commercials associated with the UK broadcasts on Ch4 and British Eurosport. CSR association with our national charity partner

How does it work?

A UK nationwide series of free to spectate and participate regional events plus a grand finale held at festivals & city centre locations. Each with live event activation opportunities, trackside advertising & digital engagement. The entire series is televised for broadcast: UK & ROI: Ch4, Sky, Eurosport, Setanta, Premier Sports, The Active Channel Europe: Eurosport, Canal+, PrisaTV. USA: Fox Sports, ESPN. Asia & Australia: Ten Sports, Universal Sports Network, Eurosport Asia Africa & Middle East: SuperSports, ESPN, Canal+AFrica S. America: ESPN, Globosat (Brazil)

Who's used it in the past?

2014 Series Title Sponsor: Primarily used for brand awareness through trackside advertising and call to action through the use of the bumper ads which accompany the UK TV series. Plus member / customer benefits (free entry) and social media activity. 2014 Team Sponsors: London Cycling Campaign, Mad Dog Lemonade, CTC, Mpora, Velotec, Haribo. Used as brand awareness & live event activation including free product sampling, competitions & experiential engagement 2014 Host Sponsors: Broadgate Esates, London as a promotional and experiential attraction

Features / Benefits

Series naming rights & co branding. Highest reach for UK based cycle sport. The only domestic cycling series on UK terrestrial TV. Production & airtime of bumper ads to Ch4 & Eurosport broadcasts. Initial & repeat scheduling of 2 x 60 min highlight shows plus magazine feature shown by international broadcasters offering reach to over 180 countries. Tier 1 brand positions (banked corners and start / finish line, winner's jersey). Brand content to live event free wifi platform & website VIP/Guests at live events Association with a community based CSR programme.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details
16 - 24
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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