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Trolley and Basket media: connecting brands to shoppers

Provided by Redbus
Promote your brand to millions of shoppers within Asda, Sainsbury's, Tesco, HomeBase, B&Q and Boots.

Tell us about the Opportunity / What is it?

Redbus Media is a specialist "destination" out-of-home media owner. We target people when they arrive at their destination rather than when they are on the move. This ensures highly effective campaigns with extremely low wastage. Our in-store network is the largest in the UK covering 2,000 stores, with the potential to reach 278 million shopping per month. Posters are positioned on trolleys and baskets in leading supermarkets, including Sainsbury's, Asda and Tesco, meaning it is the only media that moves around the store, targeting shoppers for the duration of their trip.

What is the Marketing Objective?

Trolley and basket media connects brands to shoppers and can help to maximise sales by influencing shoppers directly at the point of choice and purchase, encouraging 'brand switching' and trade-up, travelling with the shopper from car park to checkout (often over 45 minutes) and directing shoppers to where your product is displayed.

How does it work?

We offer a choice of formats to target a range of different audiences. Campaigns can be built around specific retail chains, regions or individual stores depending on marketing objectives or product distribution. Our extensive network covers three verticals: Grocery (Asda, Sainsbury's and Tesco), DIY (B&Q and Homebase) and Heath and Beauty (Boots). Our audience is diverse, including families, young professionals, couples and singles all with different shopping missions. However, they are all in the store to purchase and highly susceptible to relevant communications.

Who's used it in the past?

Previous brands utilising this powerful media include: Coca Cola, Kraft, Nestle, American Express, Cadburys, Visa, Colgate-Pamolive, Diagio, Dairy Crest, Danone, Constellation, Fox's, Heinz, GlasxoSmithKline, Ecover, Johnson&Johnson, General Mills, Pfizer, Youngs, AB InBev, Scottish & Newcastle, Tetley, Pepsico, McCain and MasterCard.

Features / Benefits

Redbus have the largest in-store network in the UK covering over 2,000 stores. Potential to reach 278 million shopping trips over 4 weeks. "The average shopper spends £28.73 each week in the supermarket as a result of buying things that weren't originally on their shopping list", "76% of purchasing decisions are made in-store", "68% of shoppers deviate from their shopping list" (Sources: Milk&More and Food Standards Agency and POPAI 2012).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsReach 278 million shopping trips over 4 weeks.
25 - 34
35 - 44
All adults
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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