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Cross Media Sponsorship Opportunities for Kent's Great Days Out

Provided by KM Group
Great Days Out Feature is a targeted opportunity for a brand / retailer to promote themselves to a key audience in Kent.

Tell us about the Opportunity / What is it?

KM Group are producing and launching their successful Great Days Out feature in time for the Easter Holidays. Brands / Retailers / Attractions have the opportunity to become headline sponsors. This is a key publication to target a strong regional audience prior to the start of the Easter season and with the online support a sponsor will have a strong presence through 2009.

What is the Marketing Objective?

Drive trial, Build Awareness, Branding

How does it work?

Sponsors will receive their logo on the front page of Great Days Out. A full-page advert inside the product, their logo on the 2010 events calendar, an online banner advert on the What's On page and their logo/name on all promotional adverts. There is also an opportunity to put money off vouchers as a call to action for the target audience. There are also opportunities for a brand to advertise within the special feature as second tier sponsors.

Who's used it in the past?

Retailers, Attraction and Theatre Promoters in Kent and in Central London.

Features / Benefits

- Big brands can use local media to create a large impact. - The Special Feature will be distributed in high traffic supermarkets across the region - Strong call to action with money off vouchers - Online feature will remain across 2010

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kAn adult audience of 30K
25 - 34
35 - 44
Main Shopper
LocationTimingsMarketing ObjectiveOpportunity Type
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