Utilise the power of Roadshow / Campus tours to bring your brands to life with the hard to reach Student Market.
Roadshow activity whereby promotional staff and set travel from campus to campus with a student-specific product/service offer and promote through means of interaction with the brand. Roadshow can also include pre-stunt activity to raise intrigue on campus. To bring your brand alive on campus!
Drive awareness of product/service
Build student affinity with this brand/product/service
Educate students about the brand/product/service
CG work with you to design a tour based on messaging and objectives needed to achieve. Promotional staff are hired and trained, CG staff oversee all activity. Roadshow sets off across 10, 20 or 30 universities for 1-2 day on-campus experiences. Pre-promotion is achieved through student brand managers to announce arrival of tour through promotional distribuiton, social networking and other means. Tour can obtain direct sales, collect data via competitions, or provide giveaways to students who participate.
O2, Blackberry, Cadbury, ProPlus, 3 Mobile
Executed after freshers, this adds live interaction on campus with students without the competition of other brand activities. Direct access to students in their environment allows for true conversations with potential customers on their level, diminishing the off-putting corporate face with something more relevant.