This idea is archived

Use competitions within kids magazine titles to engage readers

Provided by DC Thomson
Opportunity to run brand competitions within DC Thomson's kids titles including Goody Bag Mag, Shout, Beano & Dandy.

Tell us about the Opportunity / What is it?

DC Thomson provides brands with the opportunity to target kids aged 7-14 through magazine titles such as Shout, Animals and You, Goody Bag Mag for girls plus Beano, Dandy, BeanoMAX and WWE Kids for boys. Each publication is unique and has it's own reader-led identity. Advertisers are able to engage readers with their brand using competitions within the publication.

What is the Marketing Objective?

Encourage a direct response and increase brand loyalty.

How does it work?

DC Thomson are able to tailor competitions to suit the client's needs. Competitions can run over a full page, double-page spread and situated within particular position within the magazine, please contact a member of the DC Thomson team to discuss your requirements.

Who's used it in the past?

Numerous brands have ran competitions with DC Thomson's kids titles in the past, Mattel recently ran a Polly Pocket competition with Goody Bag Mag to target girls aged between 7 - 10.

Features / Benefits

Magazines are the ultimate 'opt in' medium, containing images, articles and stories that are relevant to their readers. According to the PPA, magazines -as the ultimate 'opt-in' medium, provide an unrivalled level of receptiveness to advertising. Consumers not only see magazines as the medium most likely to contain the content that they are most interested in, but also, the most relevant ads. Competitions are an excellent tool for creating a direct response and increasing brand loyalty.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kReach varies depending on chosen publication
0 - 9
10 - 15
Both
All
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearINCREASE LOYALTY
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