National press is a great media to consider when targetting men. Specific sections like sports and news offer great oportunities to build a campaign around interests such a sport and music. Men are also extremely loyal to their newspaper of choice. A press campaign doesn't have to cost the earth. For instance. for £150k and using full pages in The Sun, Mirror, Daily Star, Daily Express, Telegraph, Mail on Sunday and Sunday Times (7 insertions in all) you would reach over 10,000,000 adult males at least once). Find out more...