This idea is archived

Use Regional Press to effectively target the West Midlands!

Provided by Midlands News Association
The West Midlands Package. A platform of four regional daily titles, the coverage area mirrors the sub central west tv region

Tell us about the Opportunity / What is it?

A strategic partnership from two of the country's biggest publishers, Trinity Mirror & Midland News Association. This strategic move has created a powerful platform, which is an effective upweight to any national press campaign.

What is the Marketing Objective?

The Midlands package is a cost effective upweight platform, addressing the weak national press coverage in the region. The national press has the lowest coverage of any region here in the Midlands.

How does it work?

The titles are presented as a package to simplify the buying process. The Midlands package can be executed in 4 easy steps: One Call One Contact One Booking One Invoice

Who's used it in the past?

Virgin Money, Citibank, Sainsburys Bank, Microsoft, Open University, Norwich Union, Danone, Master Foods, Vauxhall, Thomas Cook, Somerfield, Kerry Foods, John Smiths, Screwfix , North Cyprus Tourist Centre, Excel Airways, Holiday Options, Red Funnel Travel.

Features / Benefits

Circulation 337,139 ABC; Readership 849,490; Solus Readership 249,278; Flexible to allow for creative, multi platform campaign delivery. Contains the biggest selling regional daily title in the UK. Target Britains second city - Birmingham. Package includes the West Midlands Express & Star, Shropshire Star, Birmingham Mail & Coventry Telegraph. Effective upweight targeting with regional where the national press is at its weakest. The package also has a digital offering.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsAll demographics. Weekly Monday - Saturday.
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
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