The West Midlands Package. A platform of four regional daily titles, the coverage area mirrors the sub central west tv region
A strategic partnership from two of the country's biggest publishers, Trinity Mirror & Midland News Association. This strategic move has created a powerful platform, which is an effective upweight to any national press campaign.
The Midlands package is a cost effective upweight platform, addressing the weak national press coverage in the region.
The national press has the lowest coverage of any region here in the Midlands.
The titles are presented as a package to simplify the buying process.
The Midlands package can be executed in 4 easy steps:
Virgin Money, Citibank, Sainsburys Bank, Microsoft, Open University, Norwich Union, Danone, Master Foods, Vauxhall, Thomas Cook, Somerfield, Kerry Foods, John Smiths, Screwfix , North Cyprus Tourist Centre, Excel Airways, Holiday Options, Red Funnel Travel.
Circulation 337,139 ABC;
Solus Readership 249,278;
Flexible to allow for creative, multi platform campaign delivery.
Contains the biggest selling regional daily title in the UK.
Target Britains second city - Birmingham.
Package includes the West Midlands Express & Star, Shropshire Star, Birmingham Mail & Coventry Telegraph. Effective upweight targeting with regional where the national press is at its weakest. The package also has a digital offering.