Sonic has launched a specialist Social Media Division to help brands and publishers connect through its Social Media Network
Sonic is a digital agency specialising in advertising, design, publishing and content. We have an inhouse team specialising in helping marketeers, and agencies engage with this elusive audience through media such as Facebook and Twitter. We work with Publishers to develop the audience and Brands to connect with them in the language of the site, usually as part of an integrated campaign.
The main role of social media in the mix is traffic driving, content distribution and conversation starting. The value is in the extra (viral) reach and exposure as a result of this as well as being present amongst relevant conversation.
Solutions are built on a bespoke basis dependent on your presence on other channels and social media experience. We like to reward and incentivise our users through exclusive content, with these being a large catalyst in the sucess of content distribution, traffic driving and generating of conversation.
Relentless, Absolut Vodka, The Quietus and Bloc Festival have advertised to 16-24's using social media in the past. Please download attachment for further information of the Relentless and Absolut Vodka activity.
The inclusion of Social Media in a campaign enables a brand to seed content and use it as a platform for conversation which is of value. Combining this platform with the impact of display activity, video, events, print etc will add strength and reach to your campaign and value to the brand (if done correctly).