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Use Social Media to reach 16-24 year olds

Provided by Sonic Media Group
Sonic has launched a specialist Social Media Division to help brands and publishers connect through its Social Media Network

Tell us about the Opportunity / What is it?

Sonic is a digital agency specialising in advertising, design, publishing and content. We have an inhouse team specialising in helping marketeers, and agencies engage with this elusive audience through media such as Facebook and Twitter. We work with Publishers to develop the audience and Brands to connect with them in the language of the site, usually as part of an integrated campaign.

What is the Marketing Objective?

The main role of social media in the mix is traffic driving, content distribution and conversation starting. The value is in the extra (viral) reach and exposure as a result of this as well as being present amongst relevant conversation.

How does it work?

Solutions are built on a bespoke basis dependent on your presence on other channels and social media experience. We like to reward and incentivise our users through exclusive content, with these being a large catalyst in the sucess of content distribution, traffic driving and generating of conversation.

Who's used it in the past?

Relentless, Absolut Vodka, The Quietus and Bloc Festival have advertised to 16-24's using social media in the past. Please download attachment for further information of the Relentless and Absolut Vodka activity.

Features / Benefits

The inclusion of Social Media in a campaign enables a brand to seed content and use it as a platform for conversation which is of value. Combining this platform with the impact of display activity, video, events, print etc will add strength and reach to your campaign and value to the brand (if done correctly).

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details16-24 year olds across 15 lifestyle categories
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
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