In many UK living rooms, connected screens already outnumber scatter cushions- so why not make the most of it? The rise of dual screening is undeniable and a whole 80% of smartphone owners use their device in front of TV. 41% have used device to browse product after seeing it in a show/ad. Research also shows that in front of the TV 65% surf web, 60% use email and 48% consume social media.

Weve can provide you with the opportunity to go straight to the audience in their homes with messages delivered directly to consumers. Weve built and profiled a bespoke segment through identifying 1.8 million smartphone owners who have texted or called the short codes across shows such as Britain's Got Talent, X Factor, The Voice and Ant & Dec's Saturday night takeaway. With the 3rd season of The Voice starting this Saturday the timing couldn't be more perfect.

The immediate and disruptive nature of messaging enables you to cut through ad clutter. A chance to be speaking to an engaged TV audience through time targeted messaging supporting key TV spots or idents. There is also the opportunity to use the message to connect the TV ad to further on-line content to further driving brand engagement.