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Virgin Megastore Screen Network Advertising

Provided by Digital Screen Networks
High Street facing, sound enabled 62" digital screens. A new outlet for your TV ad . Reaching 126 million consumers per annum

Tell us about the Opportunity / What is it?

The screens are sited in prime retail locations in London (Piccadilly) Birmingham(Bull Ring/Pavillions) Manchester (Arndale Centre) and Glasgow (Buchanan St). Total passing annual footfall 126 million. Found in Virgin Megastore windows the screens are street facing 62" daylight viewable and sound enabled. Networked via broadband for total flexibility. Play out existing 10, 20 or 30 sec commercials to the network or regionally. Bluetooth and text capability. Copy can play out within a couple of hours of approved receipt. Regional and day part capability.

What is the Marketing Objective?

Reaching a mass audience with an engaging new media opportunity. Combines the benefits of a TV execution with an out of home environment. Enhances brand building in the heart of the UK's 4 largest cities very cost effectively.

How does it work?

The consumer is exposed to a dynamic message with sound in a high street environment. Research from RMS shows that sound enabled screens deliver 59% more impact than a mute equivalent.

Who's used it in the past?

Previous advertisers include Microsoft, Bose, SonyBMG, Columbia Tristar Pictures, EMI, Gran Canaria and Gibraltar Tourist Boards Giorgio Armani, Universal Music, Mobyco, Island Music and the European Commission.

Features / Benefits

Reaching 126 million consumers per annum. Iconic High Street locations. 62" Daylight viewable screens. Sound enabled (4metre arc from the window). Minimum delivery of 100 30 sec ads per day per site. Low capital cost. Messaging capability via on screen scrolling, text or Bluetooth. Regional/local opt in. Hugely flexible technology. Opportunity to "buy out" the whole window as well as the screen content.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k126 million consumers per annum
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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