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What Car? Valuations App

Provided by Haymarket Group Ltd
Solus sponsorship of What Car's Valuations app is available for 2014. An ideal platform new & used car sales targeting

Tell us about the Opportunity / What is it?

What Car's Valuations app is unique to the UK car market - free to download and developed to help car buyers make the right choice of make and model for them. Solus sponsorship offers 100% of all ad placements across the 'Used Car Valuations', 'New Car target Price', 'Find a Dealer' and 'About' sections in addition to the app's homepage

What is the Marketing Objective?

Sponsoring the Valuations app ensures 100% share of voice - offering the opportunity for conquest sales from competitor manufacturers, used to new car sales, private to approved dealership networks. As a result of pre-conceptions, many car users privately service their existing cars. This is an opportunity to promote competitive costs and plans available as well as new and used car deals on offer through the year.

How does it work?

App users enter the make, model, body-style, mileage, year of make and version they're researching and they get a valuation broken down by dealer/private/part-exchange and trade price. Each valuation is researched by our experts and updated consistently to ensure that we offer the most accurate information to car buyers on the move.

Features / Benefits

Long term sponsorship enables manufacturers to target new & used car buyers on a growing, new media platform and lock out all competitors. Increasingly car buyers are using mobile devices to help them put together a short list - This is the perfect opportunity to make sure your client is in the buyer's mind when making their decisions.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k350,000 page impressions per month 98,182 visits per month
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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