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World Cup 2010 sponsorship opportunity - BELIEVE

Provided by Gettin Hectic
The BELIEVE Arena is the UK's leading indoor stadium catering for international football events.

Tell us about the Opportunity / What is it?

The BELIEVE Arena is the UK's leading indoor stadium catering for international football events. The largest screens in the UK plus bars, a media lounge, a live performance stage, DJ booth, terraced seating and standing, VIP lounges and corporate boxes, food hall, pyrotechnics. In short, it is "the home of football" during the World Cup. Every single match shown live with special events-themed around different country's games. There are varying levels of involvement available to brands. This is an excellent opportunity to target city workers, students & the creative hotbed.

What is the Marketing Objective?

It is an enormous opportunity to communicate with the real football fans and catch the flow of passion which will run through the world for one month. Sampling, ad screens, corporate entertainment also comes along.

How does it work?

An enormous football-focused event holding 1500 people in the Spitalfields Truman Brewery complex, London. The event creates a stadium or arena fee focused on a football match yet also featuring a festival-style set-up of DJs, compares, comedians and cheerleaders. There are a variety of opportunities available for brands, from stand-alone stalls for sampling or showcasing, F&B opportunities in-house and right up to headline sponsorship of the event. Sponsors will have a presence across all marketing, have the opportunity to run giveaways, promotions and sampling & more.

Who's used it in the past?

The event in 2004 was called VIVA INGLATERRA and was sponsored by Mars and CLUB WEMBLEY. Staff outfits were supplied by ADIDAS. Exclusive pouring rights were allocated to KRONENBOURG. The event in 2006 was called BELIEVE and was sponsored by XBOX. Exclusive pouring rights were allocated to BECKS.

Features / Benefits

With virtually no time differences the games will be played primarily in the evenings, this gives us the opportunity to create an entertainment lifestyle event based around the football. Festivals have been done, and continue to work, for music, film, boarding etc. But no-one has built one around the World Cup. This is a massive opportunity to talk to EVERYONE. From the real fans we know so well to the everyman, and everywoman, who will follow World Cup 2010.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kEvent holds 1500 people. audience predominantly males 18-35
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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