100'000s of people to participate across London to become the worlds longest photograph - already has attracted the BBC
Make History - Get In It! The WORLD'S LONGEST PHOTOGRAPH - to be displayed in ExCeL London during 2012. Uniting 100,000,s of Londoners to celebrate the Olympic Games - its multicultural - Active - Highly Newsworthy. The BBC are following this unique story as it unfolds following the ups and downs - Beginning with a mention in the Features Section of the BBC London News at 6:30pm, January 4th - you can't buy this sort of PR!
HIGHLY NEWSWORTHY Example: Top BBC
Extraordinary community integrated project, to Include EVERYONE it can in London - Sports, Student, Celebrities, Public. Exceptional endorsement; a brand to be seen as a role model in the community - brings customers closer to the things they care about and take part.
Engaging with the public FACE TO FACE, 14 months face to face participation events, attracting national and local press coverage. Merchandise souvenirs with branding - Mobile phone application for viral networking and attracting public from far and wide. Universities & schools recycled collections to maintain active involvement & increase awareness.
Excel Summer Show and Festival - University of East London, UEL Students Union, Excel London, Pears Foundation, Carrilion, DLR, BAM, Murphys, Newham Council, Tower Hamlets Council, Trinity Buoy Wharf - personalised promotions program for future activities - Direct face to face communication with public
UNPRECIDENTED public participation that becomes a published listing in the Guinness book of records across the world!! Offering the major brand headline status. News coverage, publicity, public involvement and public/tourism onlookers. Headline sponsor Only - Included in BBC Coverage, Staff involvement in Photo - Make History - A PERMANENT record -