This idea is archived - Homepage Takeover tgt 777K 16-30 Men

Provided by Bauer Media
Giving you the opportunity to rebrand the homepage of the Zoo site and target 777,000 unique users every month.

Tell us about the Opportunity / What is it?

Advertisers have the opportunity to completely reskin and rebrand the homepage of the Zoo site. Creates a massive impact by completely redesigning the page, using new creative formats including supersize banners and skies. Video streaming can be employed and they can have exclusive presence in the supersized banners and skyscrapers. They are perfect for film / game releases to create a massive noise around a release date.

What is the Marketing Objective?

This opportunity is great for campaigns that are highly targeted, both in terms of their timing and target audience. Zoo delivers a premium, young male audience that you can target at any time. The new design of the site lends itself very well to these takeovers; they achieve a huge impact and their integrated nature means the user buys into the brand association.

How does it work?

We create the takeovers from assets the client provides and we then seek approval on the work before putting it live. In terms of interaction, users are able to view and listen to videos, and click on placements to visit other sites. The content we provide will be in a Zoo style - a trusted source that users really buy into. There are numerous other elements we can include as well to promote interaction, including a competition feature for example.

Who's used it in the past?

The vast majority of film and gaming clients have used Zoo Homepage Takeovers with great success in the past. The first one we did was for Tango who thought the idea tied in perfectly with their media strategy. We have loads of previous examples to show, please get in touch if you would like to see them. Client feedback has always been extremely positive on our creative work, which is all done in house.

Features / Benefits

We are happy to build added value into a package for a client. Combining a Homepage Takeover with a solus email (that can also contain video streaming) and a feature on the site written by the site editor for example will result in a highly impactful overall campaign. For any campaign booked on Zoo, we can also look to broaden it out across FHM and Max Power and hence achieving an even greater reach. Feel free to contact us for any examples and case studies.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details777,000 unique users every month. 16-30yr old males
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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