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100 London Advertising sites during the games in 2012

Provided by Streetskins Ltd
A unique opportunity to provide prime poster sites, at a fraction of Traditional Outdoor costs, to target this valuable audience

Tell us about the Opportunity / What is it?

Advertise your brand in the evenings and mornings on 100 shop shutters around London during the 2012 games. 57% of all foot traffic passes premises outside working hours, Streetskins therefore offers a unique opportunity to market to this traffic at a fraction of traditional outdoor costs. With an ever-growing number of sites throughout London and the surrounding boroughs, this new and innovative advertising platform that could provide the ideal opportunity for your brand to target this valuable influx of potential consumers.

What is the Marketing Objective?

As one of the very few outdoor providers free to market our media ahead of the June 31st decision date of the 2012 Games, Streetskins is in a unique position to provide our prime location sites at a fraction of Traditional Outdoor costs allowing you to secure your media space up to 6months earlier.

How does it work?

Streetskins custom designs each advertisement to exactly fit the shutter door, completely hiding the door from view and providing a flush, bespoke canvas on which to place your advertisement. For more information please view the product section on our website:

Who's used it in the past?

Specsavers and McDonald's currently advertise with us on long term contracts, Lloyd's Pharmacy has even begun to advertise on the shutters of their own stores providing a unique presence even whilst closed.

Features / Benefits

Mike Baker the new CEO of the Outdoor Advertising Association expects the sector to gain at least 1% market share due to advertising surrounding the 2012 Games. Stating: "Visitors to the UK won't be watching TV, reading UK newspapers or listening to radio but outdoor will be visible throughout the Games and in the run up." Drawing on the advantages of both 48-sheet and 6-sheet media formats; The size has all the advantages of 48-sheet media, yet through being eye level with the passerby, all our sites can guarantee to capture between 30% and 60% of all traffic.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100kShare of approximately 500,000 expected visitors
25 - 34
35 - 44
45 - 54
LocationTimingsMarketing ObjectiveOpportunity Type
London01 Jul 12 - 30 Sep 12BUILD AWARENESS
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