Major partnership opportunity for a brand to 'own' Christmas in the Daily Mirror, Sunday Mirror and Sunday People.
The concept: £140k Christmas Giveaway
The opportunity to get your brand on the front page of 3 national newspapers for 12 consecutive days 1-12 December incl 2 consecutive key pre-Christmas weekends across Saturday and both Sunday titles
The campaign will ensure major standout for the partner brand Securing huge presence in the key pre-Christmas market The chance to position the partner as 'the' place for ALL your must-have Christmas present requirements and drive incremental sale Unprecedented engagement with our readers - combined over 8million eyeballs - and build a significant, product wish-list specific, database
Competition giving away £10k of prizes every day for 12 consecutive days (incl 2 consecutive key pre-Christmas weekends across both Sunday titles)
Featuring different prize packages every day
Littlewoods.com. Please see accompanying Case Study
What you will receive
PRINT: Daily Mirror, Sunday Mirror & The People
- 14 front page flashes
- DM: Sat 1 Dec full page to launch plus nine 34x3
- SM: two 34x2
- TP: two 34x2
ONLINE: mirror.co.uk and people.co.uk
- 12 Home Page takeovers
- Main editorial slider on homepage
- 12 Road blocked Competition pages
- Content story slider - 100,000 page impressions MIRROR MOBILE - 12 Versions of a rich media mobile ad with interactive touch screen functionality - Bespoke microsite for competition entry - 600,000 ad impressions over the 12 day campaign
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