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6 Days of Weve's Christmas

Provided by Weve
Reaching 2 million shoppers on key Christmas days

Tell us about the Opportunity / What is it?

We all know Christmas is a key shopping period and a great opportunity for brands to talk to their customers, reaching them at specific times, locations and with relevant promotions. With this in mind we created 6 Days of Weve's Christmas - mobile messaging campaigns driven by intelligent data and precise targeting.

How does it work?

The immediate and disruptive nature of mobile messaging enables you to cut through the Christmas advertising clutter. 94% of text messages are read within first 5 minutes, meaning you are always delivering timely and relevant promotions. We have identified 6 key shopping days: Cyber Monday (2nd Dec), Manic High Street (21st Dec), Christmas Eve, Boxing Day, New Year's Eve and New Year's Day.

Who's used it in the past?

Jaguar, Ford, Tesco, Kleenex, Post Office and others.

Features / Benefits

Combined with our data on shoppers' behaviour, we can also target your ideal customer just when they are about to hit the shops. Here are just a few examples: Family Purse Strings- Christmas shopping starts early and many of them buy on credit card. Female Main Shoppers- don't trust their partner to shop for Christmas. They shop on Saturdays and late night Thursdays. Last Minute Shoppers- mostly males, and twice as likely to leave their Christmas shopping until the last minute.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kDepending on specifications
25 - 34
35 - 44
All adults
Both
ABC1
Main Shopper
DIRECT MARKETING
MOBILE
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONAL, London, All RegionsUntil 01 Jan 14DRIVE TRIALDIRECT MARKETING
SALES PROMOTION
SHOPPER MKTG
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