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EURO 2012 Sponsorship Opportunity across 160 UK radio stations

Provided by Sportsmedia
Cut-through the clutter! Reach over 4m different listeners on some of the UK's best-loved radio stations at peak listening hours

Tell us about the Opportunity / What is it?

(1) 5,000+ live sports bulletins with your brand message (2) Guaranteed reach at least 3.882 million (3) with over 20 million impacts Sportsmedia Broadcasting is the sports newsdesk for 160 leading UK radio stations supplying daily bulletins to the the likes of Global's Gold network, Jazz FM and Planet Rock. Our team of in-house journalists deliver over 300 news bulletins every day, and our content offers a unique, editorial opportunity which enables brands to constantly deliver PR-based messaging/sponsorship activations at peak listening (breakfast, lunch & driv

What is the Marketing Objective?

Brand Awareness / Sponsorship Activation / Communication of exact messages at peak listening times / No clutter brand penetration / Ability to make CSR programmes a part of the news agenda / unique

How does it work?

From May 2012, our team will start running EURO 2012 stories and bulletins. We attach clients to this high impact content in the form of sponsorship straplines, brand ambassador interviews and spokesperson coverage. Sportsmedia's unique model means we are the sole contracted supplier to each of our stations. Our team of in-house broadcasters create station-specfic bulletins for syndication across the entire country and we make our clients a central part of our bulletins. In most areas we're on multiple stations to achieve a broad drill down of audience.

Who's used it in the past?

Our World Cup and EURO coverage has been sponsored since 1996 by brands like Nationwide, Ladbrokes, McDonald's, Paddy Power, Oddschecker and totesport. During the last World Cup we worked with ESPN during the whole tournament to promote their programming schedule with ex- player commentary teams. We also worked with the likes of Carlsberg and E.ON their grass roots football campaigns.

Features / Benefits

Sportsmedia offers brands the only guaranteed PR offering in broadcasting. Our unique, must-listen-to content makes for unrivalled awareness at key listening times across Breakfast shows, lunch and Drivetime. As each broadcast is unique, we can tailor sponsor messages and straplines in an instant. Across a campaign, we can roll out a series of campaign messages building ownership of the event exclusively for the brand over others. We dictate the news agenda across our network. We don't need to shoehorn our clients in as we can put brand at the heart of broadcasts

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k52% Male 72% ABC1/2, 3.882m wkly reach (Rajar 4, 2011)
All adultsMale
LocationTimingsMarketing ObjectiveOpportunity Type
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