Large format landscape screens at Motorway Service Areas connecting the UK's top 20 conurbations
Admedia Nexus, a uniform network of large format landscape screens that connects the country's top 20 conurbations through targeted Motorway Service Areas has expanded from 18 to 30 sites, making it the largest roadside full motion digital network in the UK.
Our objective is to provide a national advertising solution that is both engaging and interactive through dominant full motion technology. The 30 Motorway Service Area locations have been specifically chosen to represent the best connecting routes between the country's top 20 conurbations, as well as the highest footfall sites . The interactive screens have been positioned to reach key audiences including Families, SME, Motoring, Travel & Tourism, CTN, Leisure & Entertainment.
Admedia Nexus offers dynamic market-leading display technology with full flexibility. Whether you're looking to create exciting talkability and a prompt action through augmented reality and full motion interaction, or build brand halo through weather and traffic triggers, Admedia Nexus offers full contextual technology.
Each screen offers 5x 10 second advertising slots to capture and engage with your audience.
Since launching in April, Admedia Nexus has delivered a range of innovative campaigns by top advertisers including O2, Land Rover, Virgin Trains, Confused.com, Lucozade, Renault, 20th Century Fox and Paulton's Park.
• High dwell time allows interactive engagement
• Strategically positioned at main building entrance for maximum footfall
• Full motion content allows for dynamic creatives
• Day parting to communicate specific messages at relevant times
• Full proof of play reporting