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Adrenaline- Thrill Rides at The Alton Towers Resort

Provided by Merlin Entertainments
Activate your brand on Iconic Thrill rides such as Air, Oblivion, and Nemesis at Alton Towers and engage with 2 million guests
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Tell us about the Opportunity / What is it?

Air, Oblivion, Nemesis, and Rita Queen of Speed are the most popular Thrill rides at The Alton Towers Resort, with up to 2 million riders enjoying each ride throughout the season. This is a unique opportunity for a brand to be the headline sponsor of one of these iconic rides at the UK's most popular theme park. There is a full sponsorship package combining branding, experiential, sampling, DM, online, and ticket promotions. Find out more...

What is the Marketing Objective?

Raising brand awareness, encourage trialists, increase purchase frequency, engage with 2 million guests in a fun and unique environment.
Reference: 4326 // Posted: 19.03.09

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£51k to £100k2 million thrillseekers, ages 8-45 years
0 - 9
16 - 24		Female
Male
AB
ABC1
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
MidlandsUntil 01 Nov 09BUILD AWARENESSEXPERIENTIAL
SAMPLING
SPONSORSHIP / MEDIA
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