Images, logos and text created by selectively cleaning the streets and walls at targeted locations relevant to the brand.
MADE offer bespoke solutions for putting brands in direct contact with consumers. We offer communication strategies that are unique and stem from young and fresh thinking. In this instance we are offering you the opportunity to reach your target audience outside their lifestyle environments. We create urban art forms at street level that directly engage with the target market.
Reach your target audience at point of sale or within their lifestyle environments on route to destination. Drives awareness and supports your ATL campaign. Our technique stimulates interaction with the brand in a creative way, helping to drive sales. Bring your core message and ethos of the brand to life in an engaging way.
MADE work with you to produce a stencil of a logo, text or creative which represents your brand/ message. We then put them in strategic urban locations, using industrial cleaner to clean the surface area, leaving your message behind - just think anti-graffiti. This is a great way to create great WOM publicity around your brand.
Previous clients / brands of this medium include, Xbox, EA Sports, Nike, Adidas, Smirnoff, Havana Club, Oasis, McFly, XFM, Rock Radio, Crisis and Lynx to name but a few.
Benefit from advertising in locations with a high footfall and be part of a cool and credible campaign. Results from previous research state that: 89% of people asked found the medium to be creative & clever; 83% of people asked found the medium eye-catching; 85% noticed the advertisement and 91% of those people made them feel good about the brand.