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Advertise to ethical audiences via Guardian Select Green Network

Provided by Guardian Newspapers Limited
Guardian Select Green packages the best sites in the green sector to give advertisers a simple way to extend their campaign.

Tell us about the Opportunity / What is it?

Guardian Select brings together the very best independent publishers from across the web. Guardian Select Green packages the best sites in the sector to give advertisers a simple method of extending their campaigns into specific audiences. This is an opportunity for brands to advertise to an audience knowledgeable and influential on green issues using Guardian Select Green - the world's largest network of sites focusing on ethical living, sustainability and the environment.

What is the Marketing Objective?

Opportunity to build awareness of your brand to a truly engaged green audience.

How does it work?

Advertisers can target either the whole of Guardian Select Green or a specific vertical which include: ethical living, sustainable travel, business and technology and automotive. Members of Guardian Select Green include: What Green Car, Ecover, Ecologist, Hippy Shopper, the Alternative Consumer, The Green Village and many more. Ads can be targeted based on the IP address of the user, their geographical location, country, region, city, TV region or postcode. Ads can be shown just to users in a specific location or different versions shown in different locations.

Who's used it in the past?

Toyota Prius, Nokia, M&S, Rail Europe and many more. "Guardian Select is an ideal fit with Rail Europe's audience and common aims to promote rail travel throughout Europe. Our media agency Conrad advised us to try and we've consistently seen excellent results on a variety of campaigns. These sites will definitely be included in future media schedules."

Features / Benefits

- All publisher partners are vetted and approved by Guardian editorial and promoted from - Geo-targeting across the ad network offers cost effective advertising solutions to reach your specific audience with minimum wastage - Our audience are ethically aware and engaged in sustainability issues with 85% considering themselves knowledgeable on the environment, sustainability and green issues vs. 63% for the average British online user - Guardian ad networks are always expanding with new sites added every day.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details746,000 monthly UK unique users
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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