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Advertise your brand in the UK's newest student magazine!

Provided by Total Students Limited
Get your brand in student hands with an advert in the UK's newest digital publication, Student Lock-In Magazine.

Tell us about the Opportunity / What is it?

Since its inception in 2010, the Student Lock-In brand has grown from a single, one-night spectacle to a nationwide events tour that attracts over 150,000 students a year. As part of this exponential brand growth, we've now opted to combine our annual student events tour with digital media to create the UK's newest national student magazine, Student Lock-In Magazine. Having trialled the magazine format in April with our Cardiff-exclusive publication, Total Students Magazine, we're moving full steam ahead with our next magazine project and going nationwide this September.

What is the Marketing Objective?

As a tie-in to the hugely popular national Lock-In tour, Student Lock-In Magazine aims to capitalise on the success of the Lock-In events while providing students with content that speaks to them. Fresh content has been created specifically to stand the test of time in order to maximise its readership and keep the magazine relevant across the autumn, not just over Freshers period. SLI Magazine aims to bring together the fun, exciting atmosphere of the Lock-In events with the areas of student life that really matter; from socialising to studying and everything in between.

How does it work?

Student Lock-In Magazine will be available to download digitally on our event website starting in Freshers period. In 2013, the Student Lock-In website received over a million hits over "Freshers" period, with almost quarter of a million unique visitors, allowing the potential for a high student readership.

Who's used it in the past?

As a brand new publication, Student Lock-In Magazine is an untapped resource by advertisers; however, the Student Lock-In brand is a trusted name in student marketing and has had countless big name partners in the past. These include 2K Games, Pizza Hut, Nandos, Capital FM, Red Bull, Relentless Energy, Pure Gym, Virgin Media, among many others. We have also worked with a number of sports teams - including Cardiff City FC, Sale Sharks RFC and Leeds Rhinos RLFC - as well as various reality TV celebrities from such popular shows as Geordie Shore, Made in Chelsea and The Voice.

Features / Benefits

The captive audience of students for each event allows us to pinpoint our exact target market; meaning that every magazine downloaded will land in the hands of its intended niche market. Also, the associated title of Student Lock-In Magazine within the context of the Student Lock-In website makes students far more receptive due to the brand association. What's more, student living arrangements and multiple tenant housing make word of mouth recommendation between students/housemates considerably more likely than that of an typical specialist magazine.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50k
16 - 24Both
LocationTimingsMarketing ObjectiveOpportunity Type
All Regions30 Jul 14 - 30 Jul 15BUILD AWARENESS
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