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Advertise YOUR food brand in our My Weekly publication

Provided by DC Thomson
Opportunity for food brands to build customer loyalty through advertising in My Weekly

Tell us about the Opportunity / What is it?

My Weekly is the magazine for contemporary mature women who love to read. A quality blend of top notch fiction, the latest health advice, great food writing, travel inspiration and uplifting real life stories perfectly compliments our readers full lifestyles. The title benefits from a rolling programme of market research which allows us to tailor editorial, design and production values to our readers needs. DC Thomson are offering food brands the opportunity target 279,000 female readers of My Weekly

What is the Marketing Objective?

Boost sales and build customer loyalty

How does it work?

There are a variety of ways to get your brand involved with this magazine. We offer various sizing and positions, loose inserts and coupons and can adapt to creative advertising throughout the package.

Who's used it in the past?

Advertisers who have used My Weekly in the past include Chums, Asda, Cancer Research UK

Features / Benefits

- Receptive to new things, half of our readers like to try out new food products. - 7 in 10 My Weekly readers like to try new recipes. They is more likely than the average adult in the UK. - My Weekly readers really enjoy food, over half of our readers get a lot of pleasure out of food. - In the last week My Weekly readers have spent a massive £20.8m on groceries.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£0 to £50kCirculation: 134,393 | Readership: 279,000
55 - 64
65+
Female
ABC1
C2
DE
Retired
MAGS / CONSUMER
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALAll YearBUILD AWARENESS
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