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Advertising and sponsorship opportunities on Absolute Radio 90s

Provided by Absolute Radio
Advertise to 295,000 weekly listeners of Absolute Radio 90s, a dedicated station playing 90s music from Oasis to Blur & more.

Tell us about the Opportunity / What is it?

Absolute Radio 90s is a radio station from the team who brought you Absolute Radio and Absolute 80s. Our playlist will entirely consist of undisputed classics from the 1990s, stretching from Oasis and Blur, to Primal Scream and the Chemical Brothers. Whether it's Radiohead or Portishead, the Stone Roses or Guns 'n Roses, we'll be playing all the best music you remember from the 90s and none of the duds. Absolute are offering brands the opportunity to advertise around and sponsor a variety of programmes across Absolute Radio 90s.

What is the Marketing Objective?

Opportunity to build brand awareness with a nostalgic audience.

How does it work?

Absolute Radio 90s broadcasts across DAB Digital Radio, Sky Channel 0203 and is accessible through iPads, iPhones, Android, Nokia, Blackberry and Windows Phones. Brands have the opportunity to advertise to 295,000 weekly listeners of Absolute Radio 90s with airtime ads, programme sponsorship, branded content, promotions and digitally across online, mobile and video / on-demand.

Who's used it in the past?

This is a brand new opportunity for an advertiser to really get under the skin of a national digital station which inspires its listeners and transports them back to their youth for some of the best 90's music ever made from bands and artists like Bjork, Kula Shaker, Cast & Happy Mondays.

Features / Benefits

Absolute Radio 90s built on an impressive first set of RAJAR results with a 45% increase in reach, meaning it now has a weekly following of 295,000 listeners. When it comes to social media and in addition to an amazing national Rajar, Absolute Radio 90's has over 5200 Facebook likes and almost 1000 Twitter followers. Ian Wright also has his own show on Absolute Radio 90's every Saturday morning from 10:00-13:00 where he plays his favourite 90's tracks and relives the decade.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsWeekly reach of 295,000 listeners. Aged 25-44. 60% male.
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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