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Advertising opportunities in The Guardian F1 Guide 2011

Provided by Guardian Newspapers Limited
Premium cover site ads in this 68 page A5 guide to the Formula 1 season free with The Guardian on Monday 7th March 2011.

Tell us about the Opportunity / What is it?

An opportunity for brands to advertise in The Guardian 68 page A5 guide to the Formula One season. The guide will look at Lewis/Jenson/McLaren, what to expect, why the season is set to be unmissable, why there will be more overtaking etc. The guide will also include team guides, circuit guides, driver bios and delve into F1 and glamour. The Guardian are offering brands the opportunity to advertise within the A5 F1 guide which will be on sale Monday 7th March 2011.

What is the Marketing Objective?

Opportunity to build awareness of your brand with engaged readers of The Guardian.

How does it work?

The Formula One Guide only carries advertising on cover sites; inside front cover, inside back cover and outside back cover - these are premium advertising sites that deliver great stand out. There is also an opportunity for an exclusive sponsorship deal including all 3 ad sites, branding on the front cover and marketing activity . There is potential to include an online version of the guide with interactive graphics and further branding opportunities if timings allow.

Who's used it in the past?

This opportunity is suitable for a range of advertisers including anything from luxury brands to FMCG.

Features / Benefits

The Formula One guide allows advertisers to position their brand alongside one of the worlds greatest motoring events in the sporting calendar. It's also one of the Guardian's most popular guides and in previous years has driven circulation up by 25k. Take advantage of advertising in this unique guide and reach some of the most upmarket Formula One fans in the UK; Guardian readers are more likely to be ABC1 and interested in sport. The guide will benefit from full marketing support in print, online and radio.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsOver 1.1 million readers of The Guardian
25 - 34
35 - 44
LocationTimingsMarketing ObjectiveOpportunity Type
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