The AOL Summer Cooler is Live on June 28th at The Indigo2 at the O2 with Crowded House, Magic Numbers, The Thrills & Tiny Dancer
The opportunity exists for one brand to partner with AOL in delivering this unique concert to an exclusive audience of 2,100 . The first part of the audience will be live at The Indigo2 at the exclusive O2 & the second part of the audience will be those who view the event online. Plus users can download tracks & an album after the event from AOL. Access to the event will be given to AOL users, competition winners, sponsor guests and invited media. £50,000 of marketing activity will be spent by AOL to support the Summer Cooler.
The Summer Cooler Live experience will provide a continuous connection with the sponsors brand, online and potentially at the event. As part of the package the sponsor receives: 'AOL Summer Cooler' integration, including permanent sponsor credit, 100% of all large format 300x250 ad inventory within the area, 100% of all sponsor banners within the area, pre- and post-roll advertising with every video stream, tickets to be used in competition / giveaway as well as additional marketing opportunities which can be explored if desired.
AOL Winter Warmer was a live event at the Forum in Winter 2006 and was a highly successful event.
Working with AOL will allow you to combine the strengths of online advertising and the power of event marketing.