atmAd World Cup Campaign with Free Circana Evaluation

Provided by atmAd, an NCR Atleos Company
Own the World Cup event with high impact ATM advertising, plus a free Circana evaluation to measure real world performance.

Tell us about the Opportunity / What is it?

This World Cup opportunity places brands on ATM screens just before shoppers enter store, delivering a focused, full screen message for around 43 seconds. With no scrolling or skipping, it's a rare moment of undivided attention. For a limited time, Get Me Media clients also receive a free Circana (formerly IRi Worldwide) post campaign evaluation, offering credible insight into how the activity performs.

What is the Marketing Objective?

The objective is to deliver standout visibility at a decisive point in the path to purchase, using ATM screens to influence shopper behaviour during the World Cup period. The campaign is designed to support short term sales uplift while enabling brands to measure effectiveness through a free Circana evaluation, providing insight into ROI, incremental sales and brand impact.

How does it work?

Brands book an ATM advertising campaign during the World Cup window, either in the build up or throughout the tournament to maximise exposure. Messages appear on screen at the point of cash withdrawal, reaching shoppers moments before they spend. Qualifying campaigns also include a free Circana post campaign evaluation, measuring sales lift, SKU performance and overall effectiveness.

Who's used it in the past?

From supermarket staples to convenience store favourites, leading CPG brands choose our ATM network to reach shoppers at a pivotal moment. The format provides a powerful, high visibility touchpoint that drives consideration just before purchase. Explore past campaigns on our YouTube channel: https://www.youtube.com/@atmAdCampaigns/videos

Features / Benefits

ATM advertising cuts through instantly, giving brands a bold, full screen presence at a point where attention is naturally focused. Used consistently throughout the day, ATMs deliver reliable, repeated exposure. Combined with the heightened attention of the World Cup, this creates a strong opportunity to increase visibility and amplify campaign impact.

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPre World Cup event and/or during
All adultsBoth
NON-TRAD OUTDOOR
LocationTimingsMarketing ObjectiveOpportunity Type
NATIONALUntil 02 Jul 26BUILD AWARENESSSHOPPER MKTG
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