Authenticate your event with a Guinness World Records Judge

Provided by Guinness World Records Ltd
Make your event truly headline-grabbing to maximise engagement and PR by inviting an official GUINNESS WORLD RECORDS judge.

Tell us about the Opportunity / What is it?

Creating an official Guinness World record event is the perfect catalyst for live engagement, digital dialogue, content creation and PR. The event can sit at the heart of a multi-platform marketing campaign. This is the unique opportunity to invite a GUINNESS WORLD RECORDS judge to your record-breaking event to add authority and attract media attention. This solution is highly engaging and increases the emotional connection between your brand and your audience. It truly makes everyone stop and take notice of your message.

What is the Marketing Objective?

The benefits of having a judge at your event extend well beyond just the event itself, delivering PR & marketing opportunities that you might not have even considered. It's not everyday that people get to take part in a Guinness World Record attempt. This experience, along with your core message will remain a positive memory and brand association for your attendees, not forgetting that personal recommendation and word of mouth speaks louder than any other form of advertising.

How does it work?

A fully qualified judge will attend your event and offer on-the-spot verification of your record attempt. If successful they will present you with an official framed GUINNESS WORLD RECORDS certificate in front of all your attendees. You will also have use of the Official Attempt and Record Holder logos which are key to boosting audience awareness and engagement whilst gaining maximum media coverage. This provides ample photo opportunities and is essential for press announcements, creating atmosphere and boosting your participants experience.

Who's used it in the past?

Companies all over the world have been enthusiastic about the possibilities in harnessing the unique appeal of being a record-breaker. Whatever the business challenge - whether boosting sales, deepening customer engagement or capturing a new audience - Guinness World Records have a record-breaking solution.

Features / Benefits

Immediate processing of your record application, receipt of the record guidelines and on-the-spot verification of your record attempt success. A sense of prestige and authority to engage your audience and capture media attention with a fully media trained Guinness World Records judge. Maximise awareness, engagement and media coverage pre and post event with a two week license of the Official Attempt Logo and a 24hour license of the Official Record Holder logo.

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