CASE STUDY: Largest Gathering of People Dressed as Spiderman

Provided by Guinness World Records Ltd
Escapade dresses nearly 400 people in Spider-Man costumes to benefit Help for Heroes.

What was the Challenge / Background of the Campaign?

British fancy dress company Escapade came to Guinness World Records for help in raising awareness of their business amongst the UK Student audience in the UK as well as a way to continue their support for the UK's leading armed forces charity, Help For Heroes.

What was the Campaign Objective?

The main objective was to raise awareness of Escapade to the UK student audience Raise funds and awareness for the Help the Heroes charity. Generating word of mouth was key, on the weeks leading to the event, and after the event.

What was the Solution?

The solution was an Official Record Event for the largest gathering of people dressed as Spiderman. The record attempt included an official Guinness World Records Judge who was able to provide on-the-spot verification of the record achievement. Escapade provided each participant with an officially licensed, Marvel Comics Spider-Man costume and in turn, several hundred pounds would be raised for Britain's leading armed forces charity.

What were the Results?

Interest surrounding the event had been considerable, including support from none other than Nicholas Hammond - star of the 1977 live action series The Amazing Spider-Man - who re-tweeted Escapade's event and their donation of free Spider-Man costumes to the night's participants. Complete with a gravity-defying corde lisse aerial show, the night featured competitions involving crowd participation and an unexpected flash-mob dance routine, ending with a Certificate Presentation by the Guinness World Records Judge confirming the record achievement.

What were the Key Learnings of this Campaign?

The event was a great success with the student community coming together to honour this important charity. "We are thoroughly delighted with the outcome of the event. We had an overwhelming number of people come and join in to help set this new record title," said Bhupendra Maisuria, Managing Director of Escapade. "It was such a fun evening that supported our student community, who all put an astounding effort in to raise awareness for Help for Heroes. We hope to hold many more events like this in the future."

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
16 - 24Both
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