CASE STUDY:Deloitte and Guinness World Record aim for the sky

Provided by Guinness World Records Ltd
Deloitte team up with Guinness World Records to inspire their workforce and highlight the power of great ideas.

What was the Challenge / Background of the Campaign?

Deloitte, the professional services firm wanted to develop an event with a record breaking theme to highlight the innovative culture within the company. This involved bringing together employees from ten locations around Southeast Asia simultaneously in multiple locations.

What was the Campaign Objective?

Deloitte wanted an idea that would build brand eminence in the marketplace as well as drive engagement internally. They also wanted to highlight that as a company they harness the power of their people to harvest good quality ideas that help them structure and advance their business as they navigate the ever-changing marketplace.

What was the Solution?

Called "Take flight to 2020", the record-breaking event was designed to be a platform for Deloitte's staff to inspire and be inspired by the vision and dreams of fellow colleagues. The attempt coincided with Deloitte's annual Southeast Asia Partners Conference. Participants were required to fold 3 paper aircrafts within 15 minutes and to write their dreams and Deloitte 2020 vision on them.

What were the Results?

A total of 803 Deloitte employees from across ten locations around Southeast Asia came together to set a Guinness World Records title for the Most People Making Paper Aircrafts. 3,067 planes were folded in the allotted time, with each aircraft made by the participants forming a symbolic gesture of their dreams and aspirations taking flight with Deloitte. The record title attempt proved to be a resounding success, enabling Deloitte Southeast Asia to bring together its people across multiple locations in a meaningful and innovative way by engaging their aspirations.

What were the Key Learnings of this Campaign?

Speaking after the attempt, Dr Janson Yap, Deloitte Southeast Asia's Innovation Leader who led the firm in their record-setting effort said: "This exercise rallies the collective Deloitte Southeast Asia, and demonstrates the cohesiveness of our people."

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BudgetReach & FrequencyTarget AudienceMedia Used
Contact for details
25 - 34
35 - 44
Campaign LocationCampaign DurationMarketing ObjectiveCampaign Type
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