A standalone property section in The Observer, published five times a year to coincide with peak times in the property market.
Boasting incomes 38% higher than average and displaying a high propensity to invest their money, Observer readers have the means to purchase both first and additional properties. This is your opportunity to reach and engage with these consumers. The Observer boasts a high proportion of affluent urban professionals who enjoy quality homes and interiors editorial.
Promote your brand or property to engaged audiences.
With editorial covering a wide range of issues affecting the property market, both in the UK and abroad as well as inspiring articles on homeware and interiors, this is an ideal environment to reach an upmarket, receptive audience of homeowners and prospective buyers. The Observer property supplement appears as a standalone supplement (full size) in The Observer at peak times in the property market. It is publicised in The Guardian and The Observer in the run up to the publication date to drive readers to the supplement.
Property developers, estate agents, banks and business developers, for example St George PLC, Knight Frank, Natwest and Barrat Homes.
The opportunity for relevant brands to appear alongside quality, full-colour Observer editorial in a number of advertising formats- reaching a highly desirable audience.