Access to some of the most popular and critically acclaimed comedy shows on British television.
Best of British gives advertisers the opportunity to have ownership of comedy on Dave. Programming to include:
I'm Alan Partridge,
Mitchell & Webb,
Dead Ringers &
2 Pints of Lager and a Packet of Crisps.
The deal includes sponsorship on Dave, Wednesday's and Friday's between 2100-2340. Advertiser would have sponsor credits around any programming between these hours.
This is a brand new strand.
Dave is the 4th biggest channel for ABC1 men in all homes making it THE destination channel for men who enjoy intelligent, smart humour. Best of British has the perfect mix of established comedies loved by millions. This is the perfect opportunity for an advertiser to associate itself with some of the best shows and provides access to a highly targeted male audience.