This idea is archived

Branded Content of yourBand (the making of Freelove)

Provided by contentworx
Get involved in the creation of first real band to derive their income from the web where fans can interact with them constantly

Tell us about the Opportunity / What is it?

We will be launching a new all girl band, Freelove but with an intriguing twist...This will primarily be an online experience which could, in time, 'spill over' into an entertaining weekly TV show. This would also be a UK and US production, aimed at both markets simultaneously. We aim to create the most interactive show ever undertaken. Viewers will have the ability to edit the music content and enhance the final recording. In effect, people who interact with the girl band will be rewarded with an input into their material in terms of writing, performing and remixing.

What is the Marketing Objective?

This is a major oppoortunity for a brand to raise awareness and drive sales through a powerful association with new musical talent. Recent video of FreeLoveUk's first recording session at Metropolis is available to view here...

How does it work?

Contentworx are offering brands the opportunity to become a brand partner for FreeLove and to produce branded content surrounding this new exciting band. This is a 'cutting edge' project which will benefit the brand being associated with new exciting talent as it grows towards the release of their debut single. Branded content brings entertainment value to brands and integrate brands into entertainment.

Who's used it in the past?

There are many great examples brands funding content creation, or undertaking branded content campaigns. Major brands that have completed successful branded content campaigns include, COI, P&G, Unilever, Pepsi, Coca Cola, T-Mobile, Orange, Mastercard, Pedigree, Bacardi, Sony, Nissan, Renault, BMW, Sage, Barclays, HSBC, Canon. We have experienced significant levels of return on investment for major clients. One campaign for a leading computer software company resulted in an ROI three times the level of their expenditure.

Features / Benefits

The brand will benefit from the following:- All material produced will carry the brand's logo. Opening and closing credits on the TV broadcast, online and CD/DVD. High-profile launch events across the UK/EU and USA. Mainstream entertainment news coverage from major media organisations. Branding opportunities with the potential for corporate entertainment. Music produced will be available for download and will also be produced in physical formats. A CD box set would be released with revenue share option. Potential to share revenue generated and from ticket sales.

printer friendly version
Guide PriceReach & FrequencyTarget AudienceMedia Types
£501k +Aimed at a 14-30 yr old female audience.
10 - 15
16 - 24
LocationTimingsMarketing ObjectiveOpportunity Type
Many more ideas on   Click here to register and view them!
Need some fresh ideas?
Try our Briefing Service

Search for Ideas



Media Route

Marketing Route

Full Search Options is the place for brands and their agencies to find marketing ideas, media insight and sponsorship solutions.

Sign Up

Register now to find out more about Agencies Marketers Media/Rights Owners
Need some fresh ideas?
Try our Briefing Service