ESPN has secured live & exclusive rights for the Copa America - South America's premier international Football tournament. Taking place every four years the Latin American equivalent of the European Championships is the only major international football tournament taking place over the summer of 2011. ESPN and Sky Media are seeking a sponsor for all coverage of the Copa America 2011. ESPN will show 26 live games, each match will be repeated on ESPN UK & ESPN Classic UK will show up to 60 hours of classic Copa America programming. The sponsor will be credited throughout! Find out more...
- Build brand awareness with an interested 'appointment to watch' audience
- Association with the ESPN brand, premium brand association
- Communicating directly with younger, mid/up-market, male biased audience in their chosen environment
- Brand stand-out and point of difference to communication strategy