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Broadcast sponsorship of 'Hot Dogs' - a Dogumentary

Provided by Sky Media
Sponsor this brand new breaking documentary / comedy hybrid on Sky1, centred around dog grooming salons and rescue homes.

Tell us about the Opportunity / What is it?

Dogumentary is a very serious observational documentary (ob-doc) put together in a traditional fashion, centered around the dog grooming salons, doggy day care centres, dog rescue homes, vet clinics and the people who work at, and bring their dogs through, these locations. So far so simple. But what separates this idea from any other is one simple twist: All the dogs talk to each other. Welcome to the ground - breaking documentary/ comedy hybrid that is 'Hot Dogs'. Sponsorship of 'Hot Dogs' is currently on offer to advertisers.

What is the Marketing Objective?

An excellent opportunity for a sponsor to build awareness and associate with quality Sky1 programming.

How does it work?

Scheduling across Sky1 and Sky 1 HD, plus repeats on Sky1 and Sky2 of 10 x 60 minute shows airing from November 2010 through to January 2011 (tbc). Programmes will also be available to view on Sky Player and Sky Anytime. The sponsor will receive opening and closing credits of 15 seconds and 2 break bumpers of 5 seconds per centre break. Logo accreditation shall also be provided on all programme specific trailers that are 20 seconds or more in length. The Sky1 site offers customised Headline Sponsor integration across its show sites.

Who's used it in the past?

This is a brand new sponsorship opportunity, however Dream Beds, Curry's, Carpet Right and More Than Pet Insurance are currently sponsoring Sky1 programming.

Features / Benefits

From the makers of hugely successful Pineapple Dance Studios; Another highly humorous late peak show focussing on the nation's obsession-pets!; New quirky ob-doc, the first of its kind; Association with award winning entertainment channel Sky1; Simulcast on Sky1 HD allowing 4 times better picture qualilty to Sky's most affluent subscibers

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for detailsPredicted audience: 1.4million 16-34 year old adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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