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Broadcast sponsorship of new TV show "Ride Along" from Sky1

Provided by Sky Media
Sky1 HD is proud to announce the arrival of a brand new drama show "Ride Along".

Tell us about the Opportunity / What is it?

Sky1 HD is proud to announce the arrival of a brand new drama show 'Ride Along'. This is an exclusive UK premiere and will be aired from the middle of January 2011. Set in Chicago, the series follows Jarek Wysocki (Jason Clarke), a local cop with a legendary reputation. Sky Media are offering advertisers the opportunity to sponsor this exclusive UK premier of Shawn Ryan's television drama "Ride Along", due to air on Sky1 January-March 2011.

What is the Marketing Objective?

Excellent opportunity to build awareness of your brand and associate with quality Sky1 programming.

How does it work?

Programming will air on Sky1 and Sky1HD over 13 x 60 minute shows. The sponsor will receive 15" opening & closing credits and 2 x 5" break bumpers per centre break on each episode. Additionally Sky1's Bafta-award winning new media team have created dozens of flagship experiences for the channel's hit shows at The Sky1 site offers customised Headline Sponsor integration across its show sites next to exclusive access, photos and video interviews with the stars of hit Sky1 shows.

Who's used it in the past?

Kia successfully sponsored the Lost television phenomenon on Sky1 HD

Features / Benefits

- Fantastic newly commissioned drama coming to Sky1 HD - From the director of The Shield and The Unit (Shawn Ryan) - Featuring the excellent leads roles of Jason Clarke (Public Enemies/ Brotherhood) and Jennifer Beal's (Lie to Me/ The L Word) - Simulcast on Sky1HD, allowing 4x better picture quality - Opportunity to build an association with award winning entertainment channel Sky1 HD - Multi-platform distribution (broadcast and online) including repeats on Sky1 and Sky2

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Guide PriceReach & FrequencyTarget AudienceMedia Types
Contact for details4.1m individuals, predominantly 16-34 year old adults
16 - 24
25 - 34
LocationTimingsMarketing ObjectiveOpportunity Type
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