Sainsbury's Home Delivery Vehicles offer FMCGs endorsed space to broadcast their message to millions of households across the UK
Sainsbury's Home Delivery Vehicles offer FMCG' advertisers a platform to broadcast their message to millions of households throughout the UK. The driver's side panel provides over 5.5sq meters of endorsed space that reaches an audience from store to door. With each drop lasting a typical 6-7 minutes each high definition panel act's as a static billboard.
Vehicles are on the road 7 days a week 9am - 10:30pm fulfilling orders made by the 14 million plus online shoppers that use Sainsbury's Home Delivery annually. Vehicles make around 120,000 deliveries every week to almost 90% of UK postcodes, with the busiest store located within the London area.
A range of clients have used the medium, these include Starbucks, Plenty, Baileys as well as Sainsbury's for their own promotional activities.
Cost per thousand is less than 7% of Traditional Billboard advertising. Options to use national coverage or specific towns and cities, with 1,400+ vehicles split geographically across 170 stores.